Eliane Alhadeff, owner at FUTURE-MAKING SERIOUS GAMES and an executive partner at e-Guru, is acknowledged worldwide as a thought-leader in the emerging Serious Games Market. Author of the SERIOUS GAMES MARKET & FUTURE-MAKING SERIOUS GAMES Blogs, and guest author @ Futurelab’s Marketing & Strategy Innovation in UK, her last 5-year futuring and modeling of the Serious Games space has illuminated the path forward and provided much-needed valuable insights for organizations introducing Serious Games to make companies' value proposition more compelling.
Recognized as having an abundance of knowledge and a firm understanding of how games are being utilized for education & learning, consumer engagement & loyalty, Alhadeff has become an “Industry” evaluator for the Serious Games Showcase & Challenge (SGS&C), that occurs at each year's I/ITSEC (Interservice/Industry Training & Simulation Conference) in US and is the world’s largest modeling & simulation event . The SGS&C incorporates evaluation teams from Industry, Academia and Government and Alhadeff is now part of a multi-disciplinary Industry team that includes some of the brightest folks around that deal with this topic..
Alhadeff has a Master degree in Business Administration from COPPEAD and a Bachelor degree in Architecture and Urban Studies from Rio de Janeiro Federal University – UFRJ. She is passionate about exploring how entertainment and games can be used for building a better future. Her personal credo: If you want to change the future, play it first!